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some ingredients have been labeled as ‘harmful’ by social media, making mothers nervous. Some ingredients have been clinically proven to be safe when used in certain amounts and tested for years both in our country and abroad. Particularly in the baby care category, some companies could stand out in the competition with a 0% communication strategy. Seeing that mothers were unnecessarily worried by this strategy, the European Union banned companies from communicating 0% content claims in cosmetic products as of July 2019. The cosmetics industry is already regulated by various regulations, and products placed on shelves undergo these regulations and controls. What matters is selecting the most sensitive ingredients, using them in the correct amounts, and ensuring the integrity of the final formula through independent tests. The key focus should be the integrity of the formula.

all cosmetic products sold on shelves in Türkiye comply with the Cosmetics Regulation, which is prepared based on the European Union legislation. All cosmetic products are under the supervision of the Market Surveillance and Inspection Department of the Turkish Medicines and Medical Devices Agency, affiliated with the Ministry of Health of the Republic of Türkiye. The Cosmetics Law No. 5324 and the Cosmetics Regulation in force in Türkiye were prepared by taking the European Union Cosmetics Regulation EC 1223/2009 as a reference.

sles is a cleansing ingredient reviewed by the american cosmetic ingredient review (cır) expert panel and has been deemed safe. scientific research by the independent us cosmetic ingredient review (cır) shows that sales can be used safely for cosmetic and self-care products. you can find an example of a study down below. sles (sodium laureth sulfate) is a surfactant permitted for use under the regulations of türkiye and the european union (eu). journal of the american college of toxicology, vol2, number 5, 1983. Mary Ann Liebert, inc., publishers.

colorant is used in cosmetic products to enhance the product's appeal or highlight its features. for example, white dye is because it remınds cleanliness. in recent years the colorant use of cosmetic products has decreased due to the increasing customer demand. a section in the cosmetics regulation provides information about the colorants that can be used in cosmetic products. this section includes a list of colorants specified based on their intended use in cosmetic products. for example, it clearly states which colorants should be selected for use around the eyes, on the lips, or for general body application. depending on the product being developed, colorants are typically added to the formulation at a ppm (parts per million) level. all prohibitions and restrictions outlined in the regulation are strictly followed, and colorants are incorporated under these conditions. all colorants used meet the quality standards of the eu (european enuion) and the fda (the fd&c act). the colorants used in our products comply with the detailed conditions of the cosmetics regulation mentioned above. moreover, the selected colorants are safe and often approved for use in food products.

a baby’s skin is much thinner than an adult’s, and its barrier function is not yet fully developed, as a result, harmful substances can easily penetrate the skin. unlike many natural oils, mineral oil is not absorbed by the skin and instead forms a protective barrier. due to this characteristic, numerous studies have confirmed that it is safe for babies. on the other hand, some plant-based oils can break down the skin's natural lipid barrier, which protects it from external factors, leaving the skin vulnerable. for this reason, mineral oil is often the preferred choice in products like baby oil. you can read more in the article, mineral oil facts and myths at the following link: http://www.berkeleywellness.com/self-care/over-counter-products/article/mineral-oil-facts-and-myths

sodium benzoate is a safe preservative that is permitted even in organic products. the guideline on organic and natural cosmetic product claims issued by the turkish ministry of health states that it can be used in such products. products containing water are prone to mold formation and bacterial growth. to ensure consumers can use these products safely, they must be preserved with appropriate preservatives. sodium benzoate is widely used not only in cosmetics but also in the food industry. like other preservatives, it is added to products to protect them from bacteria and mold growth from the time of production until consumption. sodium benzoate is listed among the preservatives approved for use in cosmetics under the annexes of the cosmetic regulation.

fragrances are ingredients generally composed of a blend of synthetic and natural oils. they are carefully selected for use in products. however, it is not always possible to definitively state whether a fragrance will cause an allergic reaction. although fragrance ingredients are chosen from materials with the lowest risk of causing allergies, there is still a possibility of an allergic reaction. before reaching consumers, the developed products undergo dermatological testing in independent laboratories. however, allergies are personal, and it is not entirely accurate to make generalizations. ıf you suspect that a product is causing an allergic reaction, it is recommended that you stop using it immediately.

products containing water are prone to mold formation and bacterial growth. to ensure consumers can use these products safely, they must be preserved with appropriate preservatives. methylisothiazolinone is a preservative that is allowed in both turkish and european regulations at specific concentrations. like other preservatives, it is added to the formulation to protect the product from harmful bacteria and mold that may develop from production to consumer use.

products containing water are prone to mold formation and bacterial growth. to ensure consumers can use these products safely, they must be preserved with appropriate preservatives. phenoxyethanol is a preservative used in cosmetic products. like all other preservatives, its role is to protect products from microbiological contamination like bacteria and mold that may develop from production to usage and consumption. phenoxyethanol is listed in the annexes of the cosmetic regulation as an allowed preservative.